Namefinity Privacy Policy

Document version: 1.0 · Effective date: 2026-06-12 · Last updated: 2026-07-02

The short version: Namefinity is a private memory aid that lives on your phone. We run no servers for your content, require no account, and never collect your people, photos, or notes. The app may send anonymous usage statistics so we can understand which features get used. Google may receive basic diagnostics from the on-device detection parts of the app, but not the photos, screenshots, text, or results they process. You can turn Namefinity's own anonymous stats off in the app.

Who we are

Namefinity ("the app") is developed by Lucid And Company Ltd. ("we", "us"). Contact: our contact form.

What Namefinity does

Namefinity helps you remember the names and faces of people you choose to add — using photos, notes, and short practice sessions. All of it happens on your device.

What we collect

No in-app personal data, and nothing you put into the app. Your people, photos, notes, review history, and settings never leave your device (see below). There is no account system, no advertising, no cross-app tracking, and no crash reporting.

Anonymous usage statistics. So we can tell whether features are used and what to build next, the app sends anonymous, aggregate usage events (for example "a person was added", "a practice session was completed") to Aptabase (EU-hosted). These contain no names, photos, notes, contact details, or advertising identifiers — only event names and small counts, tied to a random anonymous identifier that is not linked to you and is not used to track you across apps or websites. Under Apple's privacy labels, this is "Usage Data" that is not linked to you and not used for tracking. You can turn this off in the app under You → Anonymous stats.

A note on Google diagnostics. The app uses Google-provided components to read text from screenshots and find where faces are in photos, all on your device. Google may receive basic diagnostics about those components, but not the photos, screenshots, text, or results they process.

Data the app stores — on your device only

When you use Namefinity, the following is saved in the app's private storage on your phone:

• People you add: names, photos you choose, and notes you write (where you met, roles, interests, birthdays, memory aids).
• Your own card: an optional profile (your name, a note, an optional photo) used for the QR exchange feature.
• Review history: which cards you reviewed and how you graded them (this drives practice scheduling, streaks, and XP).
• Contacts you choose not to import: if you tap "Don't import" on a contact, the app stores only that contact's id — a reference, with no name, number, or other detail — so it stays hidden from future imports. This reference is stored only locally and is removed if you delete the app or clear its local data.
• Settings: your preferences (session size, anonymous stats, and similar).

This data never leaves your device unless you export or share it (see below). Deleting the app deletes all of it.

How the app uses your phone's features

Each permission is requested only when you use the feature, and used only for that feature:

• Photo library — to let you pick pictures of people, and (optionally, with your confirmation) to delete source screenshots after an import.
• Camera — to take a photo of someone, or to scan another person's Namefinity QR code.
• On-device text & face detection — when you import a screenshot of a list (e.g. a directory or friends list), the app reads the names and finds the face positions in that image on your device. No facial recognition: the app never creates faceprints, face templates, or any biometric identifier, never tries to work out who a face is, and discards detection results immediately after cropping the picture you keep. Google may receive basic diagnostics about these components, but not the images, text, or detection results they process.
• Notifications (optional) — if you turn on the practice nudge, the app schedules a local reminder on your device when names are ready to practise. These are generated entirely on your device; there is no push server and nothing is transmitted.
• Contacts (optional) — to import names you select into the app. Import is one-way and on-device; the app never uploads or modifies your contacts. If you mark a contact "Don't import", the app remembers only its contact id locally (no name or details) so it won't surface it again; you can reverse this any time.

You can use the app without granting any of these — they only unlock their specific feature.

Backups, exports, and sharing — always your action, your file

• Export creates a text-only copy of your people's details — names, notes, and the like, no photos — handed to the iOS share sheet. You choose where it goes.
• Restore lets you choose a Namefinity backup file and bring it back onto this device. The app verifies the file before applying it, and restoring replaces the current local data. Backup files are not encrypted — they can contain people and photos in readable form, so treat them like a private notebook and store them somewhere safe.
• QR exchange shows a code containing only your own card (your name, your note, and a random exchange ID for de-duplication — never your photo, never your people). It is shared only when someone physically scans your screen; nothing is transmitted over the internet.

We have no copies of any of these files and cannot recover them for you.

Data security and retention

Your people, photos, notes, review history, and settings are stored in the app’s private storage on your device. This version does not add app-level encrypted-at-rest storage beyond the protections provided by your operating system and device settings. If you use a device passcode, Face ID, Touch ID, iCloud backups, or device-level encryption, those protections are provided by Apple and your device settings.

Anonymous usage statistics are sent over encrypted network connections to Aptabase and are used in aggregate to understand app usage. We do not use them to identify you. Technical diagnostics from the on-device detection components are handled by Google under its own terms and privacy policy. Support emails are retained only as long as needed to respond, troubleshoot, and keep reasonable business records.

Other people's information

Namefinity is designed for your personal memory — like a private notebook or your camera roll. You are responsible for what you store about others and for using the app in line with your local laws and social norms. The app deliberately gives you control: any person can be deleted at any time, with a 30-day undo via Trash.

Children

Namefinity is not directed at children under 13, and we do not knowingly collect personal information from children. The app content stays local. If a parent or guardian believes a child sent us personal information through support, contact us and we will delete it.

Your rights (GDPR / CCPA and similar)

Because we do not receive your in-app content and have no accounts, there is no in-app personal database for us to access, correct, delete, or port on your behalf — you already hold the only copy. The in-app tools (export, restore, per-person delete, and Trash) exercise those controls directly. If you emailed support and want us to delete that conversation or other support records where legally possible, contact us.

Third-party components

The app includes third-party code for normal app functionality and on-device processing. Aptabase is used for Namefinity's anonymous usage statistics (EU-hosted, no personal data). Google-provided on-device text-recognition and face-detection components are used for screenshot and photo import, and Google may receive the basic technical diagnostics described above. Apple may process App Store downloads, purchases, TestFlight, and crash/diagnostic data according to Apple's own terms and settings. We do not use advertising or cross-app tracking components, and we do not use third-party services to receive your people, photos, notes, contact details, screenshot text, face-detection results, or review history.

International processing

Namefinity is distributed through global app stores. Aptabase is configured in the EU region for anonymous usage statistics. Google technical diagnostics and support emails may be processed wherever Google and our email/support providers operate. Where applicable, we rely on the safeguards provided by those service providers and on the fact that we do not hold your in-app content on our servers.

Changes to this policy

If the app ever collects personal data from your in-app content (for example optional cloud sync or crash reporting), this policy will be updated before that feature ships, the change will be called out in the app, and any such feature will be opt-in. Namefinity's own anonymous usage statistics can be turned off in the app.

Contact

Questions or concerns: our contact form